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Copyright © 2020 Filippo Loreti
All rights reserved

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When you get into our VIP list today, you will get a premium watch for a fraction of its retail price.

EXCEPTIONAL

OFFER

Expertly crafted by skilled artisans using 316L stainless steel cases, sapphire glass crystals, high-precision Japanese movements, and genuine Italian leather straps, Filippo Loreti cuts no corners when it comes to the quality of its watch components.

WORLD CLASS

QUALITY

Rich Italy’s culture and history is the source of inspiration for each of our collections. 
Bold colors, modern yet classic design, above all, attention to every detail will turn heads and start conversations you deserve.

No unnecessary details. Just refinement and sophistication. With our bold color combinations, intricate designs, sophisticated engineering, and a new sense of chic, Filippo Loreti has created one of the most stylish watches in the market.

ICONIC DESIGNS

"Filippo Loreti disrupts watch industry

 by offering $1000 premium watches

for less than $200"

FIND YOUR PERFECT 

PREMIUM WATCH

Find Your 

Premium Watch

ITALIAN STYLE

WORLD CLASS QUALITY

EXCEPTIONAL VALUE

TWO BROTHERS

WITH A MISSION

"If you want high-quality and stylish luxury designs, without paying traditional luxury prices, Filippo Loreti is the way to go."

"If you want to be noticed by everyone, this watch is for you."

EXCEPTIONAL

VALUE

WORLD CLASS

QUALITY

The Ascari Collection is an homage to the legendary racer, Alberto Ascari, who was Ferrari's sole Italian champion. Inspired by the racer’s careful precision and finely-judged accuracy, every watch in the new collection reflects that skilled timekeeping. 

A brand new selection of unique color combinations will suit every taste and style. From striking yellow to moss green, these watches are designed to make a statement. 

NEW ICONIC 

COLORS

TWO BROTHERS
WITH A MISSION

LIMITED EDITION DESIGNS

You don’t need to spend a fortune to own a limited edition premium watch. Our Ascari limited edition designs will please even the most serious collectors.  

ITALIAN STYLE 

MASTERY

Each design radiates Italian elegance, adventure and effortless style which is guaranteed to make this collection an instant classic. This timelessly iconic watch design will meet the style needs of every modern man.

Join Ascari Collection Secret Launch

To Get Your Exclusive 25% Early Bird Discount

QUALITY 

GUARANTEED

LIMITED EDITION DESIGNS

With a 10-year industry leading warranty, we’ve set the new standard in watchmaking. Every detail counts and we’ve thought about all of them.

LEGIO COLLECTION
VIP-ONLY LAUNCH

7 Reasons Guys Are Loving These Watches

HOW WE MAKE IT WORK

EXCEPTIONAL VALUE

We don’t want you to have to choose between great quality, iconic design and affordability. That’s why we limit ourselves to things that matter and sell direct to the consumer so we can offer you irresistible prices. The 2020 collection is a premium and elegant watch at an unbelievably fair price. Our greatest achievement yet.

WHY 2020 COLLECTION WILL BE YOUR NEW FAVORITE?

BEST OF THE BEST 2020

In 2019, Okeanos had a 41,587 person waitlist, Ascari had 37,851 people waiting online for it, and 38,799 people signed up to get their hands on Odyssey. The first time we have ever refreshed our best-selling designs in trending hues. Watch collectors will be rushing to get their hands on these limited edition models from our first collection of the new decade.

7 Reasons Guys Are Loving These Watches

5 Reasons Guys Are Loving Filippo Loreti 

THE FUTURE OF THE LUXURY WATCH INDUSTRY

Filippo Loreti skips wholesalers, distributors, and retailers to offer limited edition, handcrafted, premium Italian timepieces worth $1,000+ for less than $199.

All three collections received over 97% positive reviews

Limited edition designs – only 2020 will be produced

24-hour track

10-year warranty

100% money back guarantee

VIP service

Personalized style recommendations from the experts

OUTSTANDING QUALITY

All our watches have been hand-crafted by master watchmakers and the 2020 collection is no exception. Our standards never slip and each piece has been quality-checked by us to ensure that you’re happy. We’re so confident in the quality, that every watch comes with an industry-leading 10-year warranty.

Here’s How You Can Get A Handcrafted $1,000+ Italian Premium Watch For Less Than $199
Over 40,000 people on the waitlist...

We’ve taken the direct-to-consumer approach so that we can offer you fairly-priced, Italy-inspired premium watches like our Legio Collection. Because we believe that everyone should have the chance to enjoy the look and feel of a luxury timepiece everyday.

Want To Own A Luxury Watch Without Paying The High Price Tag?

7 Reasons Guys Are Loving These Watches

Here’s How You Can Get A Handcrafted $1,000+ Italian Luxury Watch For Less Than $199

On average, a luxury watch is sold for 10 to 40x higher than it costs to produce. These markups cover the costs for wholesalers, distributors, retailers and expensive advertising campaigns. 

So by the time, it gets to you, you’ll often end up paying more 1,000% markup. 

The premium watch you bought in the store might cost only $50 (or less) to make… but you end up paying well over $1,000. 

For decades, people were forced to either spend a huge amount of cash for a watch they love… or be forced to buy a cheap timepiece made from low-quality materials. 

But all that’s about to change...

Want To Own A Luxury Watch Without Paying The High Price Tag?

7 Reasons Guys Are Loving These Watches

Here’s How You Can Get A Handcrafted $1,000+ Italian Luxury Watch For Less Than $199

THE FUTURE OF THE LUXURY WATCH INDUSTRY

Want To Own A Luxury Watch Without Paying The High Price Tag?

7 Reasons Guys Are Loving These Watches

Here’s How You Can Get A Handcrafted $1,000+ Italian Luxury Watch For Less Than $199

We believe that everyone should have the opportunity to enjoy the look and feel of a luxury timepiece, without having to pay thousands of dollars for the privilege. Filippo Loreti is a high quality luxury brand that has democratized the luxury timepiece industry.

Filippo Loreti skips wholesalers, distributors, and retailers to offer limited edition, handcrafted, luxury Italian timepieces worth $1,000+ for less than $199.

Join The Movement That’s Disrupting The Luxury Watch Industry

Want To Own A Luxury Watch Without Paying The High Price Tag?

7 Reasons Guys Are Loving These Watches

Here’s How You Can Get A Handcrafted $1,000+ Italian Luxury Watch For Less Than $199

Why the Legio will be your new favorite watch

“Truly looks like a stellar luxury watch.”

The beginning of a new year and a new decade called for a striking and innovative restyling of our limited edition collection, the perfect and most stylish start to 2020. Being produced in limited numbers ensures that your new timepiece will become a unique and personal heirloom of style and quality. But a word of warning, once they are gone, they are gone for good. That’s why thousands of discerning collectors have already signed up to the waitlist for this ground-breaking and unequalled collection.

LIMITED EDITION DESIGNS

Since breaking the world record for the most successful timepiece in crowdfunding history, more than 53,000 have signed up to our waitlist. 

Join the list today and be part of the movement.

It's the only way to not miss out the biggest launch in our history and get the best offer.

5. A RECORD-BREAKING WAITLIST

HOW WE MAKE IT WORK

7 Reasons Guys Are Loving These Watches

Want To Own A Luxury Watch Without Paying The High Price Tag?

We’ve taken the direct-to-consumer approach so that we can offer you fairly-priced, Italy-inspired premium watches like our Legio Collection. Because we believe that everyone should have the chance to enjoy the look and feel of a luxury timepiece everyday.

Here’s How You Can Get A Handcrafted $1,000+ Italian Luxury Watch For Less Than $199

Filippo Loreti skips wholesalers, distributors, and retailers to offer limited edition, handcrafted, luxury Italian timepieces worth $1,000+ for less than $199.

All it took was two brothers – Danielius and Matas Jakutis – to notice a problem that they knew they could fix. And the problem was simple: premium quality watches were too expensive. So Filippo Loreti was born in 2014 with a clear mission. To offer premium quality, Italian style watches, priced fairly without traditional markups.

MEET OUR FOUNDERS

"Filippo Loreti disrupts watch industry by offering
$1000 premium watches for less than $200"

Join Filippo Loreti Collectors Club and save up to $1799

A FRESH TAKE ON ICONIC DESIGNS

Join The Movement That’s Disrupting The Luxury Watch Industry

THE FUTURE OF THE LUXURY WATCH INDUSTRY

In 2019, Okeanos had a 41,587 person waitlist, Ascari had 37,851 people waiting online for it, and 38,799 people signed up to get their hands on Odyssey. The first time we have ever refreshed our best-selling designs in trending hues. Watch collectors will be rushing to get their hands on these limited edition models from our first collection of the new decade.

A FRESH TAKE ON ICONIC DESIGNS

REAL REVIEWS. REAL PREMIUM WATCHES.

Thousands of verified reviews

LIMITED TO 2020 PEOPLE